Pssst...are you a entrepreneur looking for a proven generosity-based online business model? Read on...

Up-and-Coming Small Business Owners Deserve To Understand (and take advantage of!) the Business Models Big Multinationals Use Online.

Google, iTunes and even Amazon are Using the Power of the Free Taste to Make More Money, More Quickly and Arguably YOU (the small biz owner) are better positioned than they are to apply it.

Pink Spoon Marketing, a proven generosity-based online business model, allows you to make more money, meaningfully and sustainably.

According to Chris Anderson*: ''The opportunities to adopt a FREE (zero dollars) business model have never been greater.  In fact...we are entering an era when (the concept of) FREE will be seen as the norm, not an anomaly.'

*editor-in-chief of Wired magazine, author of The Long Tail and 'Free! Why $0.00 Is the Future of Business'

Dear Business Owner,

Would you believe it if we told you ice cream is behind the business model thousands of successful biz owners use? It's all based on the idea of leading with a free taste. We call it 'pink spoon marketing' and it works!

Have you heard all the buzz about how the idea of 'free' is critical to business-building lately? Particularly when building a business online.

It's ironical because we've been building multi-million dollar businesses for nearly 10 years based on the concepts that are becoming very high profile of late.

Generosity-based marketing, or what we call Pink Spoon Marketing, has come of age, and it goes something like this:

Provide genuine and extraordinary 'free' value to your market and they will respond by returning value (in the form of dollars) to your business.

At first this may seem counterintuitive - after all, aren't businesses supposed to be paid in a straightforward transaction for the products & services they provide?

We dare you to set that aside for a moment and consider Pink Spoon Marketing instead. The best businesses succeed because of the strong relationships they have with customers who know, like and trust them (not just because of the 'thing' they sell.) And...

The very best way to create this strong trust relationship is to give first, receive later.

This is the heart of the generosity-based business model - offer a 'free taste' to prospective customers and earn their trust. In turn, done right, this will earn you the right to sell them something of value.

The best thing we like about this is more business owners like you stand the chance of learning a truly great business model that works. We think that rocks, actually, because contrary to most other business experts, we hold one thing VERY dear - we believe that...

Building a magnificent business does NOT have to be hard.

In fact, here's a little secret. In our direct experience, the most successful bigger businesses who are perhaps just a little ahead of you, succeed because:

The most successful businesses have an UN-COMPLICATED, rock-solid business model at their core.

More and more often that business model is the one we call Pink Spoon Marketing, a term we coined in 2004 and been coaching clients with since then.

In enlightened business owner circles, we don't talk about competition because there is more than enough business for everyone. But if we WERE to talk about competition, a question for you, do you know what your competition is doing to get more interested prospects quickly and with authenticity?

Like the business owners shown above, they are quickly adapting and implementing Pink Spoon Marketing into their businesses, regardless of what kind of business they're in.

If you've ever bought something in an ice cream store...you've got what it takes to make Pink Spoon Marketing work for you.

As business coaches, we are big believers in the power of metaphor to understand complex things. In terms of building a business, over the years we've found it very useful to describe a thriving business in terms of a busy ice cream store.

So imagine for a moment it's a hot sunny day and you are in an ice cream store.

There are over 100 flavors here, and wow, so many of them look good. But how to make a decision on what to get??

Oh this is handy. 'Yes please' I'd like to try a little taste - no charge. Hmmm...how about that one, can I taste that one too? Hey these little pink spoon samples are terrific - I know exactly what I want. I'll have a scoop of this and a take-home carton of that.

You can create an experience much like the above for people who 'walk into YOUR store' and enable them to spend money with you in just about a happy way.

Wouldn't you find it rewarding if your customers found spending money with you could be painless and pleasurable, and wouldn't you agree it's much more likely they'll become repeat customers?

Pink Spoons lead to -> Increased Trust which leads to -> Loyal Customers which leads to -> Your Thriving Business

If you've been in business for any length of time you know that trust is the essential element that needs to be in place between you and your client. In fact, earning trust and being deserving of it is the noblest act a business owner can undertake! And creating a pink spoon business is one of the simplest and most direct ways for you to do that.

To be 100% clear, the term Pink Spoon Marketing is based on the tiny little utensil you get when you ask to taste a flavor before you buy it in the ice cream store. Sometimes the utensils are small wooden paddles, but one of our favorite ice cream stores uses Pink Spoons so we like to use that name for them.

What's more important than the name is the concept. Pink Spoon Marketing simply means giving away a small 'taste' of something you're selling, for free, and done right, can often earn you a paying client.

Great Pink Spoons have 5 main characteristics, regardless of what business you're in:

1. They are free.
2. They are compelling and truly sought after, something people would pay for but are delighted when they discover they don't have to.
3. They are small in size, a true sample, relative to what you are selling.
4. They are easy for the business owner to give away, usually because they don't cost too much and require no ongoing time investment to generate.
5. They are a natural lead-in to the core product or service you want to sell. The tighter the relationship between the pink spoon and your other offerings the better.

You'll Know Your Pink Spoon Is Successful When Multitudes of People Want It and...You Sell More as a Result

In this business model, it becomes very clear that the more people who try your pink spoon, the more people will go ahead and purchase something. Take just a moment now to recall how many times you've responded to a form of Pink Spoon Marketing yourself. It happens nearly every day, once you begin to realize it.

Haven't you ever found yourself in one or more of these classic Pink Spoon Marketing situations, and joyfully spending money as a result?

• While touring a winery you're invited to attend a charming free wine tasting, and from there decide to buy a bottle or two.
• Your local deli is handing out samples of their new sandwich, and you decide to make it your lunch choice.
• You get a small packet of hot chocolate in the mail and buy a can of it next time you go grocery shopping.

The thing to understand is, some of the customers who experience your pink spoon will buy everything else that you offer.  Your value has been proven to them and it is so great that they become an instant loyal customer for life.  This happens in real life, mind you.  Others may try your pink spoon and leave, never to become a customer of yours.  That is a great thing too since it frees you up to focus on those customers who are worth your attention.  And then of course there are the in-betweeners, folks who will become good customers, and buy things from you from time to time.

The Pink Spoon Marketing Business Model and Accompanying Funnel Gives You a Way To See Your Business Clearly

As you consider your own business, may we ask whether you know where your best clients are coming from? At what point in the buying funnel are they leaving without buying anything and what could you be doing about it?  Perhaps you've tried a free taste but haven't seen results, do you know what to improve? Or, one of our favorite questions: what might you do to entice your best clients to become even better - is a different kind of pink spoon in order for your most loyal clients?

The Pink Spoon Marketing Multimedia Kit will empower you with answers to all of the above, and give you the exact business architecture to apply, shown here in simplified diagrammatic form:

Part of the beauty of a robust business model is its simplicity - every business owner - including you! should be able to understand it on a gut level. No MBAs needed!	Because the Pink Spoon Marketing model is based on hundreds of real marketing tests, the workbook and audios provide real data that works.  This means less fumbling around with trial and error for you.

Knowing the precise pattern your clientele (and their spending) are flowing in allows you to focus your efforts - focused efforts means Less WASTE in your Business - a very good thing

How often do you wish you had x-ray vision so you could understand why a client left when they did, or how you could create more of your best clients until you were full?  The Pink Spoon Marketing method allows you to do just that, based on its sheer simplicity.

There are 8 Key Steps to Making Pink Spoon Marketing Work For You:

And because we like to walk our talk, here they are in plain view so you can try them on and decide if they resonate:

Step 1. Discover Your Niche Market.  This is also known as a group of people with common issues or concerns, that 'hang out' together.  Your niche market enables you to access 'invisible' pockets of clients using the pink spoon model...

Step 2. Elicit the Problems.  What is being experienced most vividly by this group of people..."What's keeping them awake at night?"  In this step your job is to listen CLOSELY to what the market is saying.

Step 3. Find the Solutions.  Once you've pinpointed the problems your niche market is experiencing, next, identify the solutions.  You can do this through a combination of your own knowledge and judicious research and surveying.

Step 4. Choose Your Products and Your Packaging.  According to your personal strengths and preferences, decide how you'll package your products and services.  Are you a verbal person? Do you like to write?  We'll show you how to repackage and repurpose so you get multiple products from one set of content. 

Step 5. Generate Traffic with Integrity. Learn low-tech, low-budget methods to generate traffic on the internet (techniques being taught elsewhere for thousands of dollars) or, put direct mail strategies into place for offline success. (Or both!)

Step 6. Continue to Convert Traffic into Prospects. Use the authentic relationship-building elements of intimacy, mystery, sensuality to deepen and strengthen the ties between you and your clients.  

Step 7. Strengthen the Trust Relationship. If you consistently and purposefully build the relationship with people in your the ice cream funnel model, the more accelerated your success will be in the other layers.

Step 8. Pursue a Bold, Outrageous, Provocative Position in your Niche Market.  Figure out what you believe in, and take a stand, working at all times on your authenticity and integrity.  Your business success IS a reflection of your personal mastery.  This is important and often skipped - if you commit to mastering this final step, we assure you, you'll be far ahead of many others who're after the same success you are...

By putting into play EACH of these critical elements for your business, you'll be following in the footsteps of the giant multinationals who seem to have it all, yet really all there is, is a business model very close, if not just like this one. 

Now You Know the Steps Themselves - Why Would You Need the 189-Page Workbook and 5 Audio CDs?

It provides a detailed step-by-step roadmap of the 8 steps that when faithfully followed, will result in a completed pink spoon or new for-pay product.   There are fill-in-the-blank worksheets for each step, making it clear exactly what you need to do next.  Knowing how is one thing; this workbook has been designed for you to actually take action on your knowledge.   You get a repeatable process for every new revenue stream, product, service or even a new pink spoon you want to add in future.  One copy of the Workbook and CDs is good for an unlimited number of new markets you choose to venture into.    The material is formatted in both audio CD & written how-to physical pages so you can 'get it' either (or both) ways.  This also allows you to repeat the material as often as you like, in your car, at the gym, at your desk...     You save on monthly coaching fees that can add up to thousands of dollars.  Written in an assertive yet encouraging tone, this is a true Coach-in-a-Workbook.   The blueprint is 100% personalizable which means you will infuse it with your own thinking, wisdom, resources and X factor - it's a system, but *you* don't have to 'disappear' for it to work.   It's peppered with examples, lessons learned, mistakes to avoid, easy-to-follow templates and success stories from  flesh-and-blood business owners  we've had the privilege to help over the past 8 years..

Ready to Order Your Copy Now So We Can Ship it immediately?  Simply Click the Buy Now Button Below 

Curious what else can you look forward to in the Pink Spoon^TM Marketing Multimedia Kit?

In addition to a relationship-based, joyful, non-technical approach to building a viable and vibrant business...you will find concrete answers to these questions and more:

• Why Pink Spoon Marketing is especially meant for you if you feel you don't have a head for business...that's why we use the ice cream metaphor to begin with...
• I have so many product ideas, but I don't know which one would be 'smart' for me to create first. In other words, how do I know what people will buy?
• I understand creating products, but how do I make them sell without hype?
• What should my Product Funnel look like? 
• Now that I have products at different price points, how do I create a system where my clients and customers progress naturally from one price point to the next?
• How can I easily create multiple products from the same set of knowledge, and how do I manage the overlap?
• How do I choose the 'right' format...audio, written, multimedia?...I'm stuck.
• I need a 1-banana website with my perfect product but not enough people know about it other than my mom! How do I change this in a quick but sustainable way...
• How do I get the most mileage out of my existing products - I seem to like creating new ones but don't market the products I already have.
• You say the old internet is dead, and the new internet is based on relationships and trust...what does that mean and what are the actual steps I take to strengthen (or start!) a trust relationship online?
• I like the idea of pink spoons and such but isn't it all very impersonal and won't I lose interest in my business? I get bored easily and need to know how to stay engaged in my business.
• There are so many books, ebooks, cds, programs, workbooks, etc. out there already...why should I bother with mine or what would make mine of interest to anyone??
• How can I make some money quickly...is there a shortcut?
• People say so much about joint ventures but I just can't imagine anyone wanting to joint venture with me...after all, I'm just starting out...what gives?
• It's all great, but how long - really - will building an online-based business really take me??
   
• What is the formula that I can just follow, and if I follow, will work for me for online income - including passive income? I'd like to be able to stay on track because I can be a little ADD and get easily distracted.

This is just a sampling of what's covered in the Pink Spoon Marketing Multimedia Kit (Full Workbook and Audio CDs.) Oh, and in case you hadn't gathered, we do try to have a little fun along the way.  Because making it enjoyable means you'll stick with it...right?

The Pink Spoon^TM Marketing Multimedia Home-Study Kit is designed to be like having a Coach-in-a-Workbook, only *without* the monthly fees. 

If you follow the path laid out, it will keep you accountable in a loving, persistent and above all, results-oriented way.

In fact, each chapter comes with a set of worksheets and questions that walks you through the steps, so there is no ambiguity as to what to 'do.'  No confusion, and no lost-in-the-woods feeling.

So...are you ready to make a copy of Pink Spoon^TM Marketing your very own?  There are two ways to do so; just follow the instructions below and your copy will be on its way.

How to Order Your Pink Spoon Marketing Multimedia Home-Study Kit

Choose your most efficient mode of learning...

This generosity-based business-building system is available to you in your choice of digital OR print versions AND in either one cost-saving lump sum OR in affordable easy payments.

Whichever choice you make, you will be accessing between 6 to 12 months of intense 1-on-1 coaching in home-study format.  Where this kind of coaching is not for the faint of heart, it also represents $3700 in coaching fees (two 3-month packages at $1850, our regular price, currently waiting list only.)  If you use the Multimedia Home-Study Kit well, you will save a great deal of money, but also - even more priceless - time. 

Saved money and time PLUS a predictable increase in your business revenue...that's the goal.   (put below options into another chart? or otherwise organize? it looks kinda hack right now but not really sure how to make it work - thoughts?)

Option #1 | Ship It: I Want to Receive the Printed Workbook and Actual Audio CDs

The 'Ship It' option is the most traditional method to access the materials and is best suited to individuals who like to have textbook and references in their hands.  Note-taking, post-it notes, and so on are all easy with Option #1.

$197 plus shipping
Three payments of $69 plus shipping on first installment

*we apply a small (5%) administrative fee in order to facilitate the installment payments

Option #2 | Email It: I Want to Receive the PDF Workbook and Audio MP3 Files

The 'Email It' option is the fastest way to access the materials and, has the added benefit of being environmentally-friendly.  Of course, you may print out your PDF workbook on your own if you wish, and listen to your MP3 files on any player of your choice.

$197 (plus no shipping charges)
Three payments of $69 (plus no shipping charges)

*we apply a small (5%) administrative fee in order to facilitate the installment payments

Option #3 | Turbocharge It: I Want 60-minutes of Expert Consultation with My Multimedia Home-Study Kit

Although everything you need is included in the Pink Spoon Marketing materials, it may be that you have a specific goal or timeframe in mind for implementing your learning.  Being able to call on 60-minutes of expert help can give you peace of mind when you need it most, so we're happy to provide this option, at a deep discount from regular Consultation fees.

Shippable Version Plus 60 minutes $347 + shipping $100 savings over the regular price of $197 plus $250 = $447
Email Version Plus 60 minutes $347 $100 savings over the regular price of $197 plus $250 = $447

We're sorry, but due to the service-nature of these last two options, we are not able to offer an installment payment option.  If you have questions or special requests about this, emal us at Coach@PinkSpoonMarketing.com.

Got Questions about your order? No worries, just click here to get answers to any of your questions.

By the way, because the proof really is in the pudding...
we thought you might like to hear from a client who applied Pink SpoonTM Marketing principles for just 12 months

Hey Andrea and Tina,

I just want to take a moment and send you both a heartfelt thanks.  It's almost like magic here these days.  Since we started together on this journey, we have created and marketed a new product every month!  

It feels like an idea arises and the next thing I know people are buying it!    

And there are plenty of people to buy…my ezine list (what a polished gem my ezine looks these days) has more than quadrupled.  We’ve gone from 400 readers to 2000 and its growing in leaps and bounds. Residual income isn’t a ‘catchy phrase” to me anymore.  What a thrill to go to bed and get up in the morning and find we’ve got sales, lots and lots of sales.  (I can hardly leave my email alone.)

I knew the two of you were professionals, but I never expected these kinds of results in just three short months.*    

Thanks ever so much for stretching me and for your incredible guidance and support.  But most of all thanks for freeing me up to do what I love knowing the two of you take care of the rest!

It used to be all about a strong six figure income.  Not any more.  You two have put us on the map for seven figures next year delivering the best products we’ve ever delivered and enjoying every minute.

Thank you, thank you.

- Jillian Middleton, Head Coach Savvy Sponsoring Strategies 6-month group coaching program, Get Your Year In Gear 6-week group for Network Marketers and Author, Quick Start Module #1: Setting Up Store Hours, and Quick Start Module #2: Your Sexy Calendar

*Although the timeline for results such as these will vary from business to business, real results in 3 months are definitely possible.

Let's wrap up by saying emphatically that, whether you invest in the Pink SpoonTM Marketing System
or not...  

It's our firm belief that, if you can understand what happens as a customer when you go into an Ice Cream Store...

You have what it takes to make an online based business run.

One last thing...Our 'Double Happiness' Guarantee of Satisfaction

We're business owners too, so we know what it's like to make an investment of this sort...let us reassure you that you will find The Pink SpoonTM Marketing Business Model....useful, doable and enjoyable.

That's our personal promise to you, along with our 'it's just that simple' guarantee.  If you are not truly pleased with your purchase, just return the workbook and CD set and your money will be fully refunded (less only shipping and handling.)  No ifs ands or buts.  Simple.  Sound good?

Click the button above now to finalize your purchase.  Your journey on the path of successful Pink Spoon Marketing begins here!

Our best of wishes to you, for meaning AND money, sustainably...

Tina Forsyth & Andrea J. Lee

Authors, Pink Spoon^TM Marketing: The Art & Science of Building A Multiple Streams Business

P.S. Your timing couldn't be better - Editor-in-Chief of Wired Magazine Chris Anderson writes that the opportunity to adopt a 'FREE (zero dollars)' business model have never been greater than right now.   By acting today on your instinct to implement the material on these pages, you will be ahead of others who hesitate.

P.P.S. Pink Spoon Marketing is a proven generosity-based online business model that online and offline business owners can implement quickly using the Multimedia Home Study Kit.  Even better, you can do it without incurring monthly coaching costs that can add up to thousands!

P.P.P.S. If you haven't purchased online often before, please rely fully on our Double Happiness Guarantee. We absolutely want you to be happy and will refund your money in full (less only shipping) if you are not satisfied.  That way you risk very, very little to give this proven online business model a serious try.

Click here to make your purchase now and we'll get your materials to you immediately.

Still got questions? no problem.  Send an email to Coach@PinkSpoonMarketing.com <===== email sent here will reach both of us! or, to reach us by phone with any questions, dial 1-888-988-7465.

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