| ++++++++++++++++++++++ CREATING WHAT MATTERS ISSN # 1715-443X ++++++++++++++++++++++ Wednesday, February 1, 2006 Andrea is knee-deep in boxes and packing tape this week, moving herself, her husband and two dogs into their new house. Nonetheless, we wanted to be in touch - as always there's lots brewing that we hope you'll find really useful as you build money and meaning, sustainably. Read on to for a sneak peek at our new movie, to learn the importance of 'reach' when it comes to building online relationships and find out about two new multiple streams workgroups. Enjoy! The Multiple Streams Coaching Team http://www.multiplestreamscoaching.com/ ================================= Hitting The Big Screen ================================= Last week was an exciting time in the multiple streams world as we launched our first viral movie, focused on helping small business owners Make Money AND Meaning, Sustainably. So far, We've had a great response from all walks of the business world - here are a couple: "My Dad was a very successful business man (I have never run a business). Watching the video reminded me that while he worked very hard his ability to connect with his clients on a personal basis is what in my mind kept them coming back. He had very limited education but treated all of his clients with respect and in what would be considered old fashioned gentleman style. I noticed it when I was a kid but the video brought it back home to me again." - Michael Snell ---------------- "I own a small business. Sometimes it is a real struggle to do things the way you want to, and the way you think it is right and still make money. I saw this clip and it really hit home to me. I have a property management business and the message of your clip is so true. It is really how I try to not only treat the people that I have as clients, but also the tenants that live on the properties that I manage and the staff that I have right here in my office." - Denny Bray
You can check out the movie at: http://www.themoneyandmeaningmovie.com/ And don't forget to sign up for the complimentary ecourse, "The 5 Keys to Making Money AND Meaning, Sustainably" - you will find the sign up page at the end of the movie. Do you know of anyone else who would benefit from Making Money AND Meaning Sustainably? Just forward them to the above URL, or use our interactive form to spread the word: http://www.makemoneyandmeaning.com/share/
========================= Reach + Response = Relationship ========================= Guest article by Tina Forsyth Multiple Streams Mentor Coach http://www.multiplestreamscoaching.com/ Got this email just the other day from Terri Z of www.solo-e.com "How do you build a relationship with folks online, without it consuming tons of time?" I so LOVE this question... for the simple fact that it means Terri 'gets'the importance of building a relationship online. Relationships build businesses, people buy from those they know, like and trust. I've said it before and I'll say it again, if you aren't willing to put in the time & energy required to build a relationship with your visitors/subscribers online then I dare say don't even bother doing business online. I take a rather hard stance on this. So let's take a look at some of the best ways to do this without consuming tons of your time... Do note that it will require *some* time to build a relationship online. However the beauty of the internet is the availability of tools and strategies we can use to leverage our time and effort. How cool is that? As I sat down to write this it occurred to me that there are 2 important elements to building a relationship, online or offline. First, you mush REACH out to a person. And then secondly they must RESPOND to you. Read the rest of this article at: http://www.webcontactpro.net/app/adtrack.asp?AdID=5485 Relationship Building is the key to a successful Multiple Streams Business - if you're already confident in this arena - congratulations! Perhaps you're ready to move on to learning the nuts and bolts of creating Multiple Streams of Coaching Income? Check out the book of the same name at: http://www.webcontactpro.net/app/adtrack.asp?AdID=5486 "I absolutely dug the book. After seven years in the field, I'm more determined than ever to have a successful business of my own as well - my own coach-like products and services, including but not limited to 1:1 coaching. [Reading this book] gave me permission to have passive income, to work smart, to not be a slave to "time for money". What a concept!!" - DP Waldman, PCC, CPCC
========================= NEW! Multiple Streams Workgroups Starting Soon ========================= We're happy to announce that we've added two new Workgroups to our already rich first quarter schedule - these are hot topics, so we simply didn't want to wait. ;-) --------------- Completing Your First/Next Sales Page: How to Create a Compelling Sales Page that Sells While you Sleep --------------- This Workgroup is for you especially if you already have a product and (1) just need a sales page in order to get launched, already! or (2) have a sales page that isn't bringing in as many sales as you'd like. Guess what? In our experience, completing a sales page is less about creativity than about structure. Although of course you will need some creative flow as well. This Workgroup maximizes a coaching approach so you tap into your strengths to get past the speed bumps and potholes and get that sales page DONE. Simply put, if you can coach you can write a sales page...and once you've learned how, you're subsequent sales-page-writing efforts will always be much more resonant with who you are. Date/Time: Four Tuesdays, February 21, 28, March 7, 14, 2006, from 3:00 PM to 4:00 PM Eastern. Led by Alicia Smith Cost: $97 for MSOCI member/$147 for non-members. Click below for more information and to reserve your spot now: http://www.webcontactpro.net/app/adtrack.asp?AdID=5487 --------------- Measuring What Matters: Finally, Set Up A Metrics Worksheet that Helps You Maximize Time and Effort --------------- If 1000 people signed up for your Pink Spoon, and 10 bought your ebook, should you work harder on increasing Pink Spoon signups or ebook purchases? If (out of 2500 people) 1000 bought a $25 product and of those, 8 signed up for one on one coaching but NO ONE bought your $147 product, what should you do? If you have 2 great months of sales, and then a month of nearly nothing, gasp, what's going on? This Multiple Streams Workgroup led by Andrea Lee and guest Associate Multiple Streams Coach will help you answer these, and the myriad other questions surrounding what your numbers (or metrics) are trying to tell you in your business. Date/Time: Five Wednesdays, March 15, 22, April 19, May 17, 24, 2006, From 1:00PM to 2:00PM Eastern. Led by Andrea Lee Cost: $147 for MSOCI member/$197 for non-members. Click below for more information and to reserve your spot now: http://www.webcontactpro.net/app/adtrack.asp?AdID=5488
That's all for this time - stay tuned for our next issue of Creating What Matters, when Andrea is bound to be settled into her new house and back in action. Questions? Comments? We would love to hear from you, just email support@msoci.com Best wishes, The Multiple Streams Coaching Team Are you looking for 'hands on' support to help you build your business online? Visit http://www.multiplestreamscoaching.com -----------------------------------------------------------
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