Chapter 15: The Lone Ranger Syndrome
October 19, 2010 by Andrea J. Lee
Filed under Meaning..., Money...
I’ll be honest … it’s a pet peeve of mine to see people waste their time and effort learning skills that are simply better off done by someone else.
Why does this happen? Why is it that we attempt to do things such as develop our own website, manage our own shopping cart, implement our own social media.
I bet if you think back even just a little bit, you’ll find something that you tried to do on your own rather than hire help from someone who really knew what they were doing. Why do we put ourselves through this?
On behalf of your sanity and the growth of your business, may I encourage you to hire help sooner rather than later?
In most cases, we’re familiar with the resources available to us in the form of Virtual Assistants, Online Business Managers, VA Specialists in areas such as Affiliate Management, Website & Blog Design, Ezine Management, Publicity Management etc.
What’s the key behind eliminating the Lone Ranger Syndrome from your business?
Think of the new addition to your team as a profit center.
By focusing the efforts of your new team member on profit generating tasks, you leverage yourself, add capacity to your business and in fact, alleviate the pressure on you to be the only ‘bread winner’ in the business. Here’s just a few ways you can do this:
1. Have Your Virtual Assistant Help Actively Build Your Reservoir of Customers
Building a reservoir of newsletter readers, ezine subscribers or readers of your autoresponders is one of the most important, yet often overlooked responsibilities of an online business owner.
This is a perfect task to delegate to a member of your team.
2. Have Your Virtual Assistant Help Cultivate Strong Affiliate Relationships
An affiliate program can be a powerful element in the success of an online business.
Most online businesses are not making full use of their affiliate program. Sales opps are getting missed because you haven’t taken the time and effort to cultivating strong affiliates.
Put Your team in charge of your affiliate program and over the long term, this is one of the outstanding pieces of small business work that you can hand over to your team.
3. Have Your Virtual Assistant Manage Your Newsletter
Keeping in touch with your newsletter subscribers should not be under-estimated.
Your team member can help you manage your newsletter by researching newsletter topics, formatting and broadcasting according to your schedule.
These are 3 very simple, yet significant ways to support you in building your business, as well as eliminating the Lone Ranger Syndrome.
How do you get started? Ask yourself these simple questions throughout your business: “Is this something that a team member can do for me? Is this the best use of my time?”
Comment below to let us know how you will eliminate the lone ranger syndrome from your business.
