“Old-School Marketing No Longer Working? Blame Canada!” By James Chartrand c/o Copyblogger.com
September 13, 2009 by Andrea J. Lee
Filed under General, Humor/Humour
Note from Andrea about this reprint: As one of dem Canadians, eh, I rather adored this article. It’s unique AND has something tongue in cheek to say about marketing. I bet you’ll enjoy it, too. In fact, I bet you a Loonie.]
Canadians are a funny lot.
They use strange words and spell with a U. They kiss cod. They enjoy being frozen solid nearly 8 months a year, and they call their money Loonies and Toonies.
Don’t get me wrong; they’re nice people just the same. They’re nature lovers and humanitarian and they like things simple and friendly.
And contrary to popular belief, they’re actually pretty smart.
But there’s just one problem. Your marketing strategies? You notice how they’ve been changing? That the old-school methods aren’t working anymore . . . at all?
Well, I’ve figured out whose fault it is.
Blame Canada.
You see, Canucks have a strange mindset. They’re gentle people, and mostly kind of quiet. If you drove up to the frozen tundra and started screaming, “Buy my stuff!” at the top of your lungs, you’d probably startle the wildlife and be ushered off (politely) by Mounties in red coats and really great hats.
It’s happening all over. Those wily Canadians are causing a marketing revolution, and it’s spreading too fast to contain. Think about it for a minute. All of a sudden, your potential customers hate screaming and being pushed around, don’t they? It’s almost like they’ve been influenced by an evil foreign power.
