Remembering to Forget

Imagine for a moment your home. Lovely in its way, whatever that is, and most importantly, yours.

Now imagine it for a moment with no garbage cans. The can in the kitchen is gone.

The smaller garbage containers in the bathrooms and your office, all gone.

If you’re brave, imagine your home with no sewage system.

Right, let’s move on quickly from that.

Now come with me and think about your brain. (I know, it’s a little like tickling yourself, but give it a shot anyway.)

Do you have the proper waste disposal system for your thoughts?

How cluttered is your brain after all these years of thinking, especially if you’ve never cleared it out?

Unlike our homes, we can’t move out of our brains and start fresh, so it’s imperative that we actively create and pursue a disposal mechanism for our thoughts. The alternative is slow death by too many thoughts – more popularly known as overwhelm, analysis paralysis, procrastination, and even, sometimes, plain old depression.

Have you ever read the story about the medical condition that – perhaps fictionally – cannot forget anything? One of our brain’s greatest gifts to us is the act of forgetting.  Think of it – of all the data that enters our lives minute by minute, the hourly task of sifting through what we experience and throwing away almost everything is a critical life skill.

So how about giving our brains a hand in this critical task and actively remembering to forget?

Instead of using our brain as a storage facility like some dilapidated shed, let’s learn to use it as a thinking facility.

Assume The Throne | People Like To Win, Why Not Give Them The Pleasure?

Cast YOUR Vote for the Next Top Newsletter Contest sponsored by Linda Puig

In coaching sessions lately, I’ve talked frequently about integrating the ‘gaming mentality’ into all aspects of business.  In case you missed a previous issue of Creating What Matters, and are sceptical about ‘gaming in busines’ as an important trend…don’t get left behind.
Google “Jane McGonigal” or watch her 2010 talk at TED.com.  World-changing viewpoints and definitely a doorway to breakthroughs in your business.

Linda Puig’s latest endeavour demonstrates how businesses of any kind can embrace the gaming trend quite perfectly, and I told her myself when we were catching up on the phone.  People just love to win.  And since High School, when was the last time you really competed? Do you remember the thrill of winning the cheerleading contest? Or envying the trophy the Head of Debating took home? Wherever your interests are on the spectrum that feeling of being acknowledged for achieving something doesn’t grow old.

Holding a contest requires you to ‘assume the throne,’ one of the steps to claiming your thought leadership.  In what way can you make a contest that lends you credibility, brings you traffic, and allows your community to play?

Because customers who play, stay.

For more inspiration, definitely head on over to (1) see how Linda’s set up the contest (2) cast YOUR vote for next top newsletter and (3) hang around for some newsletter wisdom, too!

Way to walk the line between ‘templating’ the systems part of newsletters and ‘celebrating’ the creative parts.  Wuhoo!

Look Where Others Are Not, Then Go There! | Mobile Technology Is Your Friend

As you might imagine, I often get asked – standing for something bold sounds good, but how do I start? There are many ways to answer this question, depending on where you’re starting. But one of the most tried and true ways is to ‘look where others are not.’

Since we’re on the topic of books this issue, let me quote "The Art of War". “Go where the enemy least expects you.” And while it’s not so PC to call our competition ‘the enemy,’ it’s a useful construct. Where on the battlefield, or playing field, if you prefer, is there a ‘hole’ in the market? What isn’t being done by anyone and why not you? These are some of the most important questions to ask, to stir that thought leadership pot.

Do you have any sense of what you could do that would help you stand out, far above the noisy market, helping people be in hot pursuit of you, rather than you having to chase them?

That’s one of the big benefits of bothering to be bold.

We are going bold this fall as well, with the even bigger gamble of taking our 3-Day Live Event in San Francisco, and making the Simulcast version available via mobile technology. It’s another one of the ‘Big 3’ trends I’m teaching to every small business owner who’ll listen. You still have a chance to grab the ‘early adoption’ wave on mobile for your market. What’s keeping you?

Oh right, you’re reading my newsletter…got it. Well… are you curious about how this we’ll apply mobile technology to this oaching/training/speaking/writing business? And how it could apply to you too, even if you’re on a budget, and all that? We have information calls and mini-e-courses in the works. Go here for details and sign up.

Imagine the World Without Just One Author | 21 Author Brains on an e-Platter

Lynne Klippel and Christine Kloser Raise the Bar On Quality Book Conversation

Think, just for a moment, of a book you feel is important. What title comes to mind?

Is it the Holy Bible? The Velveteen Rabbit? Atlas Shrugged?

Or maybe I should mind my audience – Crush It? Tribes? The Zen of Social Media? The E-Myth?

Now think for another moment, and imagine…

That important-to-you book, disappeared. Wiped from the history of our species as if it had never been written. That it never existed.

Can you imagine how that single title, gone, causes an outward ripple of enormous proportions? How many other books would not exist if we remove just ‘E-myth?’

How many things would NOT happen if YOU don’t write YOUR book.

Who’s to say what piece of writing, what action, what decision of yours, today, will be the linchpin for something great?

The Successful Author Secrets 9-step Curriculum brings together 21 authors (including Michael Gerber, taking a stand for a title other than THAT one… which I must admit makes me want to support him, if only because coming up with ‘my book after the E-myth’ is pretty much inconceivable.)

I’ll present on the topic of ‘From Author to Thought Leader,’ next week, among all those bright, shiny names. Goodness. Well… you tell me how I did, won’t you? All calls are no-charge, as part of Christine and Lynne’s efforts to fill the world with the greatest possible books, period. Now THAT is a bold, outrageous, provocative (BOP) thing to stand for if I ever saw one! And then you don’t need to be too sad that you’re not here in New York, either.

Go to http://www.successfulauthorsecrets.com to get all 21 Author Brains on an e-Platter.

The Wealthy Thought Leader San Francisco | Cash Flow Opportunity until July 31

YOUR Bold, Outrageous Thought Piece IS Within Reach…

Let’s do it together!

Our venue in downtown San Francisco is now decided……it’s the gorgeous Knob Hill location of the boutiquey Stanford Court Marriott.  (And boy did we get them to sharpen those pencils, yay.)

Our speaker topics not only gelling, but leaping with value, each and every one…

My own new topics I’ll be covering are getting richer, more complex, aging well, yet staying fresh.

Are you considering joining us for fall thought leadership cultivation? Seize the opportunity for you to do exactly what your competition doesn’t expect, and have you stand out in the crowd?

The decision to attend a live event can be complex. But if you know we are for you, and that the ‘Just say NO! To Infocrap’ message is the one for you…

We have a lovely and easy 4-payment option available until July 31, this Saturday, at end of day. Early bird registration fee is still in place for a while, but the4-payments is going away.

So if that’s a thing that helps, please take advantage at www.wealthythoughtleader.com.

We’ll be entering every ticket purchased by a certain date into a draw for something special…something ‘fresh’ you could say.

Hint: I allude to it in this newsletter.

Enjoy. And until next time, wave at me in the Big Apple, won’t you?

Recommended Reading | Nutrition For the Mind

Straight from Andrea’s nightstand, bathtub, hammock stand, rollerbag and more….

As the saying goes, we’re supposed to become most like the 5 people we spend the most time with.

In a turn of the phrase, I think we also think most like the things we’ve last read.

What are the last 5 things of significance that you’ve read? Have you selected those items wisely and with care, or is your brain surviving on a dismal diet of metaphorical fast-food?

In this community, where we talk so much about thought, ideas and creativity, I sometimes wonder ‘who is reading all the writing we’re generating?’

It’s part of why I take SUCH a strong stance for ‘having something amazing to say.’ I mean, if YOU wouldn’t read your own newsletter, gol darn it, why would you expect a tribe of people to???!

Write something you would love to read. And so, a brief summer reading list.  Because I find myself curious about what you’re reading, lately, why you chose it, and whether it was good for you, too.

Here’s a peek into my world, because though I am a happy published author and current writer of several new things…I am, after all is said and done, a reader.

Change Your Age: Using Your Body and Brain to Feel Younger, Stronger, and More Fit by Frank Wildman	The Art of Game Design: A book of lenses by Jesse Schell
The Cello Suites: J. S. Bach, Pablo Casals, and the Search for a Baroque Masterpiece by Eric Siblin	Discovering the Obvious by Win Wenger
The UltraMind Solution: The Simple Way to Defeat Depression, Overcome Anxiety, and Sharpen Your Mind by Mark Hyman M.D.	Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it by Sharon Drew Morgen
The Joy of Not Working: A Book for the Retired, Unemployed and Overworked- 21st Century Edition by Ernie J. Zelinski	The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns by Kim Dushinski
Sham: How the Self-Help Movement Made America Helpless by Steve Salerno

Before you ask… I’m in analog on all of these. I own both a Sony Reader and a Kindle but use those really only for business and travel. It might be age, habit, stubbornness or all three, but I haven’t crossed the chasm into regular e-reading.  The multisensory hedonist in me resists it mightily.  And…some of these are rereads.  Second or third time around. I like what happens when old and new books are group-read in new combinations.

So what can you imagine might arise from this mix? If my mind is most like what I’m feeding it right now, in what state of health or decay might it be?  And why would that matter to anything? What difference does it make to you, dear reader, that I read the above, or something else, or don’t read at all?

Feel free so suggest books, comment, speculate, conflagrate below.   “I showed you mine, now you show me yours.”

Would You Like To Attend From The Comfort of Your Home? The Wealthy Thought Leader Live Event | September 30 to October 2

In acknowledgement of our international friends, we are making plans to make the Wealthy Thought Leader Live Event available Live-Via-Video again,streamed using Silverlight technology (akin to HD TV).

Due to the additional costs associated with producing the live-stream, please assist us by hitting reply with ‘Interested in LVV’ in the subject line, and include your geographic location in the body of the email.

Thank you! More details forthcoming.

Status of In-person seat availability: Early bird registration fee is still in place, with a 4-payment plan available until July 31 for your convenience.

Update – our really lovely downtown hotel is coming through for us with some great room rates, and…

I’m a little bit gleeful at the line-up of speakers. More to come. I know. I’m a tease.

Register now and savor the anticipation! I have it on good authority that summer will not get shorter if you commit to something in the fall today.

http://www.wealthythoughtleader.com

A Strong Return on Investment –even coming from the other side of the globe!

“Having coached with Andrea for several years, I wasn’t going to miss her live event – even if I had to fly halfway around the world.  As expected, Andrea over-delivered and not only was I was able to crystallize what the next steps were in my business, I also found people willing to partner with me!  Going to the Wealthy Thought Leader was an investment in myself, one that has already generated a return many times over the cost of admission.”

Elena Verlee

PR in Your Pajama

Who’s Helping Who?” Building Your Rock Star Virtual Team | No-Fee Call with Tina Forsyth of Online Business Manager.com

The saying goes that the time it takes for a business to go from idea to implementation is a predictor of its success. The longer it takes, the less likely you are to succeed.

But what is it that has the most potential to shorten that time? A truly great team, that’s what. And not just a skilled one, but one that’s as passionate as you about what you’re here to do. It really is possible to find that match.

I’m so proud of what my former business partner, Tina Forsyth, has done with Online Business Manager and THRIVE the hiring system she’s forged to lead the online world out of the Dark Ages. Down with hit-and-miss, easy come, easy go, cavalier and even promiscuous team-building!

I’m interviewing Tina next week (Thursday July 22 at 3pm ET) in-depth, about this thing called hiring, online. A very timely call at no-fee, by way of introducing you to Tina and her work. Won’t you join us?

Click here to register, whether for the recording of live call in details.

Behind the Scenes with Bestselling Authors | Hosted by Book Breakthrough NYC

David Allen (Getting Things Done)…

Les McKeown (Predictable Success)…

Susan Scott (Fierce Conversations)…

Shama Hyder (Zen of Social Media)…

There are too many accolades here to count, and each of them has a unique story they’ve agreed to tell about how things transpired behind-the-scenes of their best seller(s.)

This extraordinary series of calls featuring the above authors and more, is being hosted at no-charge by Elizabeth Marshall and Janet Goldstein, the power team behind the New York City Book Breakthrough event that’s the buzz around the internet.

(Click here for details about the event, where many of these authors will be present… I would love to see you there!)

To register for the ‘Behind the Bestselling Author’ calls, go here. What an amazing summer lineup!

How I Fell In Love With a Fish | A Definite Point of View, from Chef and Scholar Dan Barber

It’s easy to think that your business is ordinary. That what you do is the same as so many people. It takes extra effort to lift one’s daily activities out of the ordinary, after all.

Here’s a mischievous and enlightening 20-minute video of chef and scholar Dan Barber taking a stand, and teaching a master class in the art of presentation, at the same time. This is no ordinary chef, folks.

Happy news!

I’ve received approval as a TEDx licensee and will be putting together TEDxYVR, an independently organized TED event. (YVR = Vancouver airport and the date is November 20.)

Hit reply with TEDxYVR if you’re interested in contributing and/or participating.

Trimming the Fat of Your Lifestyle, Not Just Your Diet | The Solution to a LOT of Unnecessary Business Angst

I loved this article from Thomas when I first read it, nearly 10 years ago. It’s every bit as relevant now as it was then, and though it’s longer than most of Thomas’ works, well worth it to slow down and absorb.

I can personally attest to Thomas living at least half of these points.  It was interesting, to say the least, to watch how his personal expenses grew, and didn’t grow, as the business leapt and flew, from six figures to seven and onward.

I’ll be curious to hear what you think.

1. Understand that there is difference between living life and having a lifestyle.

There’s an ad for a financial services firm that goes like this: “Are you working for a living or are you working for a life?” I’ll change it a bit to read: “Are you working for a lifestyle or are you living your life?” Life and lifestyle are both synonymous and mutually exclusive, depending on how you look at this. The key question to ask yourself is “How much of my life is being consumed by my lifestyle?”

2. Start learning about different ways of living.

I am shocked sometimes by how few options people feel that they have, or how they’ve rarely considered how they might life their life differently. So, look around and notice who has a life (or even a lifestyle!) that you find intriguing. Then, have lunch with this person and ask them lots of questions about how they live, what’s important to them, how have they changed their life or lifestyle significantly and what other changes they may want to make.

3. Identify what about your life isn’t really you at all.

We’re all products of our culture and our environment, peer pressure and group norms, of advertising and the desire to get ahead, and so forth. Few of us really examine who we are; it’s often easier to live a role or have the right car. It’s safe to say that most people haven’t really chosen their lives; they’ve only chosen their lifestyle — or perhaps, a lifestyle has chosen them. Break the cycle by working with a coach who can help you identify what about yourself and about life is most fundamentally most important to you.

4. Identify what is natural for you, even if not normal for others.

Of the 200+ countries in our world, Americans are thought to be the most individualist of all cultures. We tend to do what we want and to heck with what others think. (Well, compared to your average Brit, anyway.) The trend of ‘doing your own thing’ continues and it’s accelerating. At one point, let’s say in the 60′s, doing your own thing was as much as doing the opposite of convention as it was doing something of your own design. But we have gotten better and better at this skill set and the entrepreneur movement in America is one piece of evidence. Today, we have the tools and the technology to afford to do our own thing professionally. Creativity and freedom are held in high regard and normalcy is often scoffed at. You now do have the societal and cultural freedom (even more than you may realize) to discover and orient around what is natural for you, because normal isn’t natural for many. Now, just give yourself this freedom.

5. Lifestyles are expensive to support and prevent you from evolving.

If you’re living paycheck to paycheck and supporting your lifestyle more than saving money, your lifestyle is too expensive. You’re trapped in it; you must keep working in the job you have, in order to afford your lifestyle. I’m not knocking lifestyle. I’m just pointing out that as long as you feel the pull to fund a lifestyle and you can’t afford to stop working, your rate of development/evolution will be much slower than it could be. Rapid personal development occurs when you have the time, space and reserves to afford to experiment with new ways of thinking, working and living. If you’re living wonderfully, yet close to the edge, you can’t really afford to progress in some very important ways, and you probably won’t be attractive. A lifestyle is generally seductive; a person is attractive. Take your pick. (Note: If you have plenty of reserves, enjoy your lifestyle completely! But if not, simplify.)

6. Identify who gives you life, and who are merely players in your lifestyle.

One’s lifestyle has a theatrical element to it. Everything from valet parkers to tailors, housekeepers to architects, and Starbucks to Lutece. Again, I’m not knocking wonderfully rich lifestyles at all! I’m just suggesting that you identify who it is who adds joy and energy to your life vs who merely supports, entertains or assists you.

7. Downsize, rightsize or even toss out your current lifestyle, just for the shock of it.

Most of my clients refuse to downsize their lifestyle until they experience a crisis of money, divorce or health problems. Oh well. I’ve given up pestering them, but I am also not surprised when I see them struggling to become more attractive. They can’t figure out why it’s not working as easily as advertised. The primary reason? They are unwilling to give up some of the trappings they have. To them, downsizing their lifestyle means to go the Caribbean instead of to Australia, business class instead of first class, an Infiniti instead of a Lexus. Again, I’m not knocking luxury; I live luxuriously. But my lifestyle is optional (meaning it’s fun, it’s not my identity) and it’s something that I’d immediately downscale at any sign of financial concern. I don’t suggest that my clients become monks and go ascetic; but if their lifestyle is constricting their ability to be themselves, they’ve got a problem.

8. Spend an hour and write down what an ideal life for you would look like.

Have you ever written down the people, objects, work, feelings and home which would comprise your ideal life? Why not put on some tea or coffee right now, sit in a comfy place and start writing it out?

9. Get to know what your values are.

Values are those things in life which we find ourselves naturally drawn to and even desire to express. Beauty, Peace, Creativity, Discovery and Harmony are examples of values.

10. Stop striving, acquiring, pushing yourself.

If you ‘gave up’ right now (meaning checking out of the rat race/lifestyle race), how would your life be better? How would it be different? What’s the worst that could happen? What would you lose that’s not replaceable? How would you change as a person? How would you spend your time? What path might you start down that’s very different from the one you’re on now? What goals would you let go? How would you motivate yourself? Would you even need to? These are the questions worth asking.

copyright 2002-2010 by coachville.com and bestofthomas.com

Please leave your comments, additions, other witticisms about this article below.

Are you an entrepreneur? Are you stressed? Take the Entrepreneur Stress Test.

Then work on reducing your score to 3 or below to bring your stress level in line. Print the test here, if you prefer.

Instructions: Please place a check mark next to each true statement. Add up the number of boxes checked.

___  I am impatient with others at least several times a week.

___  I worry about the sustainability of my company’s revenue streams.

___  I have business debt that is more than 20% of my annual revenues.

___  My spouse (or employees) just don’t get how big a job this is.

___   Given the effort I’m putting in, my net income is nowhere near high enough.

___   If I wasn’t here, the place would fall apart within a month.

___   I can’t seem to attract – or keep – the right staff.

___   I’m doing tasks that I do not like or am not very good at.

___   I am working more than 10 hours a day.

___   I am running faster and harder than I probably should be.

If you scored 9 or 10, please take a moment and stop. Take a good hard look at how your behavior is running you.  You may not feel like you have a choice, but you do. Thousands of entrepreneurs have broken free from their stress and watched profits improve. What’s one thing you can do to reduce your stress today?

If you scored 5 or more, you would benefit from paying attention to your stress, and actively work to reduce it. Productivity shrivels under highly stressful conditions.

If you scored 3 or more, you have the opportunity to increase your profits further by addressing the stressful elements in your life. Less stress equals more profit.

Please share your thoughts below.

© Graduate School of Coaching, CoachVille and Best of Thomas.

Update: The Wealthy Thought Leader Live Event | San Francisco September 30 to October 2

• Heralded by a major Vancouver media outlet as a highly innovative event…
• Attended virtually by participants from 10 countries using cutting-edge technology you can emulate, at low-risk to you…an instant international network…
• Available for the first time: build your virtual team through face-to-face interviews of the most qualified talent, on location with you!
• This is an unconventional event that rewires your thinking, supports you in your leap to the front of the pack, and moves you from incremental to exponential growth…

For your business and personal development this fall, consider the Wealthy Thought Leader Event, now in its second incarnation, a thunderbolt of usefulness and enjoyment for highly-evolved business owners seeking income through innovation.

Status: Early bird registration fees in place with a 4-payment plan for convenience:

http://www.wealthythoughtleader.com

“A thinker’s event in every way, and run like an event 5 times its size.”

- Brooks Duncan, Creator www.DocumentSnap.com

A helpful ‘How to Choose A Live Event’ Checklist is downloadable here.

What It Looks Like When It Works | Kind Words From a Very Modern Coaching Business in July 2010

“After working hard to set up my business as a face-to-face coaching practice, when my husband got offered a fantastic job opportunity that involved travel, I was devastated because I couldn’t see how I could set my business up in a way that would allow me to travel the world with my husband while doing the coaching work that I love. I was also tired from doing back-to-back coaching sessions all day.

Thankfully, finding Andrea’s ‘Multiple Streams Of Coaching Income’ book opened the door to a whole new way of doing business and through that book and Andrea’s ongoing mentoring, I’ve since been able to set up location independent business systems that enable me to help people all over the world so that I can continue to do the coaching work that I love without having to start my business all over again when we move to another city.

I’m no longer restricted to working with people who live within commuting distance from me, we’ve been able to travel without disrupting my business, my business is growing steadily and I’m getting to do more of the work I love, thanks to Andrea’s savvy business development advice.”

- Cath Duncan, www.bottomlinebookclub.com

Multiple Streams of Coaching Income for 2010 | What’s Changed and How Does That Affect You?

While the structure of the house has remained the same, some of the rooms inside have been renovated and redecorated.”

This is how I describe the nature of Multiple Streams of Coaching Income in 2010 – the concept of having additional ways to earn money on top of 1-on-1 coaching.

It’s rare now, to find a coach who ‘only’ does 1-on-1 coaching. Looking closely, I think you’ll find they likely also get paid doing something else.

Heartfelt individuals find their way to thank me still – they’re grateful to be able to express themselves as a coach but not be enslaved to the one format, their love for coaching leaching out of them one appointment at a time.

So if the basic structure of the House of MSOCI has stayed the same, how have the rooms been renovated? Here’s a recap, including the new fashionable colors for 2010. (No avocado-colored appliances, sorry to disappoint.)

The 8 Steps to Building Multiple Streams of Coaching Income (MSOCI) Updated for 2010

Step 1. Discover Your Niche Market. This is also known as a group of people with common issues or concerns, that ‘hang out’ together. Your niche market enables you to access ‘invisible’ pockets of clients.

UPDATE for 2010: Your Niche Market can still be a straightforward group, however, those pockets are increasingly occupied. How to leap to the front of the pack? Combine two niche markets, or tribal groups, say Tribe A and Tribe B.

In doing so, like the proverbial peanut butter and chocolate, you raise the grain on a new tribe that self-identifies more fiercely and loyally than either A or B alone.

Some leaders with an existing ‘A’ niche will naturally add a ‘B’ niche as their business & thinking mature, rallying this AB tribe with their leadership. In turn, this allows the business owner to drill down deeper, add greater value, and increase fees. Notice: veterans who don’t find a ‘B’ niche to add may find themselves becoming less relevant, and lose market advantage – stall out.

What if you’re just starting out? You can go the traditional route, or jump right into an AB combo. Whether veteran or newbie, the principle and implementation is very similar. It’s a conceptual difference. You get to choose which route to take.

Example: Firefly Occasions – Niche A: live event management. Niche B: luxury weddings. AB combination leading to 6-7 figure leap, and rabid fans/clients? Haute Couture business events.

Summary: New combinations of groups are forming as societal changes evolve human behaviour. Stay on top of emerging trends to sense these patterns first.

Step 2. Elicit the Problems. What’s being experienced most vividly by this group of people…”What’s keeping them awake at night?” In this step your job is to listen CLOSELY to what the market is saying.

UPDATE for 2010: Conventional wisdom, which still applies, teaches to survey and otherwise engage the market in dialog about what it most wants, then deliver it. What’s now possible, where it wasn’t 5 years ago, is to KNOW, or be exquisitely tuned to, the market’s problems in advance of the market realizing it has them.

This may sound like magic, but only until you pay some attention. There ARE certain things you can assume about what your market is going through. And because the individuals in the market aren’t paying as much attention to themselves as you are to them…you seeing these problems quickly, and articulating them clearly (compared to other leaders in your market) lends you a powerful credibility.

Example: Overwhelm. Out of a handful of such examples, overwhelm is powerful in its simplicity. Generalizations can be odious, but it’s quite safe to say that NO ONE is currently not overwhelmed. If your market doesn’t talk about this overtly, YOU can connect the dots for them. The resulting ahas are doorways through which you can provide value and RELIEF.

Test this with the opposite – if you don’t presume overwhelm for your CURRENT clients, what are you stepping over in their lives and doing a disservice as a result?

How might the pre-2010, conventional way of building Multiple Streams through surveys, etc, be limited, though admittedly still a fine way of proceeding? What might be possible for your business if you tap into the 2010 ethos?

Summary: Deeper insights about your market are available more quickly to anyone willing to look. More ways to communicate this understanding of your market are available than ever before. This means you can position yourself as the person that sees, hears, understands and can help most, better than ever before.

Each of the 8 steps to building Multiple Streams of Coaching Income has an equivalent upgrade, and each of them will be the subject of a future article, to complete the above.

But this is pretty heady stuff, so let’s leave it at this for now.

If your Multiple Streams business is:

• Doing fine, thank you, but not invigorated, and maybe even a little limp.
• Just not coming together or won’t stand up as a whole, the pieces seem to sit there, confused, missing the top of the puzzle box.
• Only a vision, basic plan or hope, as-yet-unborn because you’re too busy with 1-on-1 clients, life as a whole, and you don’t know enough yet….

…the Multiple Streams of Coaching Income Short Summer Course for 2010

…with its readily-affordable fee that includes two coaching sessions delivered by yours truly – will go into updated 2010 detail for all 8 steps, with examples and action steps.

Your multiple streams business has the opportunity to pass by the current traffic jam of competition and take the helicopter view instead.

Say no to the grind of putting in a ton of effort, selling two products, and getting one refund. No to infocrap. And prepare to become uncatchable.

Tiered pricing that rewards early registration is in place, details here:

http://www.wealthythoughtleader.com/msoci2010/

(I’m not one to tout astronomical hourly rates for show, however it’s true that the Summer Short Course is the most affordable way to receive individual attention from me, and very likely will not be repeated. Fall brings with it lots of activity and my hope is to take Summer of 2010 to inject a little coaching love in spots that need it, now.)

Last but not least – we start next week! So I won’t be sending out reminders – this is it. And yes, the recordings will be made available for anyone (veterans especially) who just want to hear the 2010 Updates to the beloved 8 steps.

The final (sombre-ish) word…

I’ve been part of two conversations within the coaching world this week that have put a pall on my heart:

• A long-time coach in real tears, fearful of not being able to ‘make it’ as a coach anymore, so much has changed in her market, and what used to work, no longer is.
• A high profile coach and prominent good citizen in the community, being sued and pursued by legal woes due to overextension and inability, in the final analysis, to be able to deliver on her promises.

I’ll have more to share and say about this in future issues of the newsletter but suffice to say the grass that looks greener may bear a second look – there is a definitely thinning of the herd occurring.

On that cheery note, I have a simple request. If you sense you are floating in an important moment for your business. That you need something to change soon, or sooner. That there might be a chance you don’t know what to do to get things to ‘better.’

Reach out for help – in whatever form, from whoever – NOW. I truly don’t care how or who from. F’ree, for pay. A friend, mentor, brain trust, whatever. But do it. Please.

Thanks. I needed to get that off my chest. Please feel free to share your comments below.

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