Desire Lines | Excerpted from ‘Money, Meaning & Beyond’ Chapter 2
Have you ever heard it said, “The great thing about Delicatessens is if three people ask for a sandwich that’s not on the menu, they put
it on the menu.”
We’d like for you as a business owner to start thinking a little like a Deli.
What do you your customers want that you aren’t currently selling?
How many times have you been asked for something by a client, only to have to say ‘no’ and moved on to the task of trying to drum up more business?
- Increase the total number of customers you have.
- Increase the pride of what you sell.
- Or increase the amount of money each customer spends with you.
Of these, the last one is most often the quickest way to increase your income and you can start by asking a single question: What would your current customers buy from you – today – if you only sold it?
Making more money really isn’t hard if you’re able to think of yourself as in the business of satisfying desires.
Take a moment to integrate the idea that struggle is not a requirement of a business. Even the most successful business owners, when they’re trying to grow, can run into the idea that they ‘must work hard to make more money’. So don’t take for granted that you ‘get it’ before you pause for one more moment.
What requests have you had for additional products or services from your current customers? Which ones are you most interested in providing – directly or indirectly?
How could you satisfy your customer’s desires simply by repackaging an existing offering? There is a reason why there are dozens of types of cheese in the dairy section of the supermarket. What can you learn about repackaging from the cheese department in the grocery store?
I’d like to know what will you integrate, add or repackage in your business to satisfy the desires of your clients. Share your thoughts with me here.
Hi Andrea, I like your quote from Jay Abraham, and your Wisdom Nugget section. Thanks for the insights!
Sue Paananen