Do you have children or a husband or wife? To get the impact of this wisdom nugget, picture in your mind a significant person – or even pet – in your life.
Maybe you asked them to, ‘get your boots on or you’ll be late for school.’
Or, ‘the faucet is still leaking honey, would you have a look and see if we need to call a plumber?’
Now for the million -dollar question: How many times did you have to ask, before you got what you wanted?
If you said 5, 6 or even 7 times, you are not alone. And because you know how this feels, you’re going to be great at translating this skill into your business.
We call it the ‘Art of Being a Loving Nag.’ And if you put your heart into it for the benefit of your business, you can create 5, 6, and even 6 figure results – no exaggeration.
- My Ping Pong Club – the Calgary United Senior Table Tennis Association, CUSSTA for short – recently held their Annual General Meeting. As with many recreational clubs, the meeting coincided with one of the biggest money-making events, a silent auction.
- All members received the minutes a week before, in the form of a 12-page double-sided tome, “How on earth,” thought I, “will they get ANYone to attend?”
- Of course, they did. I was really quite impressed. They lovingly nagged me by mail, by phone, in person, the week prior when I went into the club, and again by phone. Each time, the reminder came with another reason it would benefit me to attend – there would be refreshments; practice time would be no charge that day; member ID cards would be distributed with our new photos.
In the end, I counted over 60 in attendance and the silent auction appeared a success – the club’s financial well-being looked assured for another year.
You can replace this kind of result by wrapping your head around the benefit – to your business AND to your clients – of being a loving nag. In fact, you can apply the loving nag theory to any promotion you do in your business.
Even if you’re shy, just thinking about following through as the art of lovingly nagging could be the breakthrough you’re looking for.
Start brainstorming about how you can profitably- and perhaps even enjoyable – be a ‘loving nag’ in your business. Will you do me a favor and post your ideas on my blog?