Words of Wisdom from Thomas Leonard | Are you known for being a strong, no-holds barred, get-results coach?
The following is an excerpt from an article written by Thomas Leonard called “How to Strengthen Your Reputation as a Coach: From Wimpy to Edgy” originally published in Today’s Coach, and one of the most popular articles of his writing career.
“The most common requests are for ‘strong’ coaches.”
And not just experienced or skilled coaches, but coaches with either a strong personality or what I call having “the Edge.” And, I’ve never met a very successful coach who didn’t/doesn’t have this Edge.
As you develop this Edge, you will begin to attract more clients and keep the clients you have, longer. For whatever reason, the Edge works. And the marketplace will either dub you a ‘nice person/nice coach’ or a coach who can make something happen, because they have the Edge.
“Like it or not, the edgier, stronger coaches are the most financially successful.”
To read the full article, go here.