30 Ways to Get Your Mailing List to Respond (How to Increase Open Rates and Click-Throughs)
October 28, 2010 by Andrea J. Lee
Filed under Andrea Recommends, For Coaches
Ever get asked “How big is your mailing list?”
It’s often a question you receive from potential joint venture partners … who are eager to get in front as many people as possible. What’s been forgotten here is the QUALITY of a list – i.e. the RESPONSIVENESS of a mailing versus the size of a 
list.
I’ve been known to thoroughly decline joint venture opportunities with people who focus on the size of my list. While relatively small compared to many, my list has one distinguishing and noteworthy characteristic – it responds, and responds in relatively high percentages.
Which would you rather – a mailing list of 1000 and a 35% response rate OR a 10,000 person list and a 3% response rate? In both cases, the number to respond is 300. But which way of earning money, and impacting people is more desirable to you?
Learn how to increase responsiveness with 30 specific, actionable ways outlined in this audio. Be a little different … focus where everyone else keeps playing the same game of ‘bigger list, gimme a bigger list’.
Already listened to this audio? Will you share the actions steps you have taken to build the responsiveness in your community? Please leave your comments below.
