Thought Leaders Start Conversations
September 30, 2010 by Casey Truffo
Filed under For Coaches, Improve Your Coaching Skills
Thought leaders start conversations about ideas. And a wealthy thought leader creates businesses around innovative ideas. But how do you develop an idea that could be the platform for a viable and sustainable business?
Concept and Book Strategist Janet Goldstein says that ideas – for a book or for a business – need three things:
1. Time. Ideas need time to marinate to make sense.
2. Human Connection. Good ideas don’t occur in a vacuum. They grow as they are shared.
3. Structure. Ideas need a set of guiding principles because without structure, ideas don’t have meaning. For example, imagine a cookbook written with no structure. It would be extraordinarily hard to find a new recipe for turkey without a structure.
That was just one of my “take-aways” from today’s WTL event. Looking forward to sharing more with you tomorrow.
