Look Where Others Are Not, Then Go There! | Mobile Technology Is Your Friend
July 30, 2010 by Andrea J. Lee
Filed under For Coaches
As you might imagine, I often get asked – standing for something bold sounds 
good, but how do I start? There are many ways to answer this question, depending on where you’re starting. But one of the most tried and true ways is to ‘look where others are not.’
Since we’re on the topic of books this issue, let me quote "The Art of War". “Go where the enemy least expects you.” And while it’s not so PC to call our competition ‘the enemy,’ it’s a useful construct. Where on the battlefield, or playing field, if you prefer, is there a ‘hole’ in the market? What isn’t being done by anyone and why not you? These are some of the most important questions to ask, to stir that thought leadership pot.
Do you have any sense of what you could do that would help you stand out, far above the noisy market, helping people be in hot pursuit of you, rather than you having to chase them?
That’s one of the big benefits of bothering to be bold.
We are going bold this fall as well, with the even bigger gamble of taking our 3-Day Live Event in San Francisco, and making the Simulcast version available via mobile technology. It’s another one of the ‘Big 3’ trends I’m teaching to every small business owner who’ll listen. You still have a chance to grab the ‘early adoption’ wave on mobile for your market. What’s keeping you?
Oh right, you’re reading my newsletter…got it. Well… are you curious about how this we’ll apply mobile technology to this oaching/training/speaking/writing business? And how it could apply to you too, even if you’re on a budget, and all that? We have information calls and mini-e-courses in the works. Go here for details and sign up.
