Assume The Throne | People Like To Win, Why Not Give Them The Pleasure?
July 30, 2010 by Andrea J. Lee
Filed under General
Cast YOUR Vote for the Next Top Newsletter Contest sponsored by Linda Puig
In coaching sessions lately, I’ve talked frequently about integrating the ‘gaming mentality’ into all aspects of business. In case you missed a previous issue of Creating What Matters, and are sceptical about ‘gaming in busines’ as an important trend…don’t get left behind.
Google “Jane McGonigal” or watch her 2010 talk at TED.com. World-changing viewpoints and definitely a doorway to breakthroughs in your business.
Linda Puig’s latest endeavour demonstrates how businesses of any kind can embrace the gaming trend quite perfectly, and I told her myself when we were catching up on the phone. People just love to win. And since High School, when was the last time you really competed? Do you remember the thrill of winning the cheerleading contest? Or envying the trophy the Head of Debating took home? Wherever your interests are on the spectrum that feeling of being acknowledged for achieving something doesn’t grow old.
Holding a contest requires you to ‘assume the throne,’ one of the steps to claiming your thought leadership. In what way can you make a contest that lends you credibility, brings you traffic, and allows your community to play?
Because customers who play, stay.
For more inspiration, definitely head on over to (1) see how Linda’s set up the contest (2) cast YOUR vote for next top newsletter and (3) hang around for some newsletter wisdom, too!
Way to walk the line between ‘templating’ the systems part of newsletters and ‘celebrating’ the creative parts. Wuhoo!
