Three Major Entrepreneurial Shifts in the Markets I Want to Share
December 30, 2009 by Andrea J. Lee
Filed under Beyond..., For Coaches, Online Business
There are three major shifts happening in entrepreneurial markets I want to share with you as we peer over the last page of the calendar into the fresh, new, so-far blank one.
Shift #1: The call for top quality content has begun in earnest.
Markets are increasingly dissatisfied, and more important, UNMOVED, by ‘sameness’ and are NOT BUYING unless there is a compelling, original story being told. That story then needs to be backed up by something they’ve never heard before, even just by 10%, or, the pulses of our clients, they just aren’t quickening.
This shift has already started more than murmuring, with giant content generating moguls like @garyvee @chrisbrogan and so many more, dominating the field.
Thought leadership – having a strong opinion and a voice that expresses it – is no longer a ‘nice to have’, it’s become an essential.
2010 will see the rise of this kind of content in the way that matters most – the transfer of money to your bottom line.
(And well, it should, by the way. If your content doesn’t provide some kind of unique value, again, at least by 10% compared to others, why would someone give you money?)
Shift #2: The drive to create value at higher prices will become much more important.
If you’re investing in creating your best ideas – it will become essential to find high-ticket money models to support selling them.
When your ideas are great – you know, ideas that are WORTH selling, versus ebooks for $7 or $19 or even $49 – you can build a business around them at the higher price points.
If you’re familiar with the Pink Spoon Marketing funnel – Google it if not, it’s freely available on the internet – you’ll know that this is the middle of the funnel, where the price points are high, yet your time is still well leveraged.
Making your business work in this ‘sweet spot’ will become a big focus for forward-thinking business owners. There are about 5 major business models I see working in this way now, but the principles are the same. New models can be created based on those principles. One just needs to grasp hold of those principles.
Shift #3: The notion of taking care of the ‘golden goose’ will find the spotlight.
Who, might you ask, is that golden goose? You guessed it, it’s you.
A goose, a golden one especially, would be well taken care of, wouldn’t it? It would be the best food, lovely shelter, maybe it would even be surrounded by loving people who would pet it and scratch its ears…wait a second, geese don’t have ears!
You take my point though.
It takes more than a virtual assistant to take true, abiding, sustainable care of a business owner who’s holding nothing back, and going for it.
It takes what I’m calling a PERSONAL ECOSYSTEM and done well, it can sustain the money-making POWER that emerges when the two above items are in place.
All three of these things are not rocket science. I’m sure you ‘get’ them all. But putting them together in a way that sheds all the ‘me-too’ habits…
Gets you out of the rut of learning without results…
And does so in a way that not just ALLOWS but REQUIRES you to be an individual, think for yourself, take a stand for something you care about?
This is my biggest wish for all of us for 2010.
It’s not my resolution, it’s my heart’s act of creation, just by stating it here with you.
“The best way to create the future is to predict it.” – Peter Drucker
You can create the above. I know you can and I urge you to. And I will thunderclap for you from the mountain tops through all of 2010 and more, as you do.
