“In Case of Emergency, Ask Question” by Lable Braun

What I’m about to share is, I know, going to be a highlight of the year, and here it is only the 12th of January. 

A new book has come into the world, and that in and of itself is nothing special. There’s many a book that’s born that never meets its mark, barely even ripples the surface of our attention, a waste of paper and ink.

This particular book is a short one, just shy of 100 sweet pages, and it’s the first print book by my friend and colleague Lable Braun.  It’s title is “In Case of Emergency, Ask Question: Finding Your Path in Life’s Most Challenging Moments.”  Now why might this warrant your attention? See if any of these pass your litmus test:

• It is a uniquely wise book.

Lable is one of those writers who you read and then wonder, is this person 130 years old, his writing has so much simple and enjoyable depth.  When in conversation with him, I often feel as though he’s read all of Greek mythology in the original, a ton of sociology, science (all the schools) and of course, the mandatory philosophy, just so he can apply the collective reading to what we’re talking about.  He’ll be embarassed by this, but it is heartfelt.  I see him as a personal Google that – bless him – thinks on humanity’s behalf, except that in this book, he **gives** us just one central question, rather than demanding we ask a dozen before giving us what we seek. 

• Lable has chosen to release this to the coaching community first.

Lable’s gifts aren’t widely known yet, which makes this a rather exciting offering for coaching, doesn’t it?  The questions and stories within the book are very fresh, and all the more powerful as tools to communicate with our clients.  Once his work becomes more mainstream, which it undoubtedly will, your clients may say ‘oh yes, I’ve heard of The Tree of Questions’ and ‘I know which branch needs attention.’  While it is our goal to make that the case, there is something delicious about being first to break the material, I feel.  Purchase the print paperback in singles or packages of 5 or 10, the better to send as gifts.

• The book is in perfect time.

As you’ll hear within the pages of the book, Lable’s own life involves turmoil of the likes most of us will never experience.  Still, turmoil is a word being used often today, and human beings planet-wide dealing with changes in fortune, health, basic survival, and of course, the earning of a living and the making of a meaningful life.  In those “queasy” moments of life when we’re most tormented by what we think we have to do, or what we wish we could do but think we can’t, “In Case of Emergency, Ask Question” will, I hope, be a balm.

Those are just three reasons you might be interested in the fuss I’m making over this book.  You could say I’m supporting Lable as a friend, but it goes farther than that.  I see it as my professional duty to support its success. It has that much of a chance to help; it’s the right thing to do.

Enough! The more I write, the more words you need to read here, when I’d like for you to read his.  Here then is the back cover matter from the book, with the buttons to purchase below.  Do consider the bulk order – it will save you on shipping and handling, not to mention the reorder when you give your copy away.

“stopped me in my tracks and had me storming through the pages”
Ernest F. Oriente, President of PowerHour, www.powerhour.com

“A ‘must read’!”
- Donna Karlin, Executive and Political Leadership Coach, Lecturer and Author www.ABetterPerspective.com

“A clever guide for asking life’s biggest questions, offered in the storytelling style and finesse of the wizard Merlin, the primary archetype of its author!”
- Darelyn “DJ” Mitsch, Master Certified Coach, Past President -International Coach Federation, Author, Entrepreneur, Speaker, Inquisitive Mystic, and Mom www.pyramidresource.com

“One of those books you’re going to want to keep on the bedside table for years to come. I was profoundly moved by this book!”
- Suzanne Falter-Barns, Platform Building Expert www.getknownnow.com & www.howmuchjoy.com

“a wiser and dearer friend I could not ask for, and now he has a book so you can befriend him too”
Andrea J. Lee

What if a single question could guide the most important decisions of your life?

Coaches know questions, so by golly, this is a pretty bold claim. What if all our questions could be boiled down to one mother question, one that could grow or shrink to adapt to the situation, or, like the perfect little black dress, dressed up or down, was perfect in all sticky occasions? 

Drawing on wisdom from around the world, this book spotlights the one question at the root of all of life’s most crucial moments – yours.

Calling forth two giants from very different traditions, Hillel, a great Talmudic scholar, and Socrates, the towering figure of Western Philosophy, Braun deftly reveals teachings perfectly in time to address the chaos we’re challenged with today, even as they cross a gulf of more than 2,000 years.

But perhaps most notable is how a book that reads like a favorite novel can offer such a practical method for navigating the most gut-wrenching of situations.   ‘In Case of Emergency, Ask Question’ will both entertain and free you. Rooted solidly as it is in the collective consciousness of the human race, you will be able to put it to use immediately, and in doing so, feel much less alone.

(1) Click here to purchase a single copy of ‘In Case of Emergency, Ask Question’ by Lable Braun. 

$13.95 plus shipping and handling. (S&H will vary according to the address at which you’d like to receive the book.)

(2) Click here to purchase a bulk order of 3-9 copies.*

$11.95 per book, plus shipping and handling.

(3) Click here to purchase a bulk order of 10 or more copies.*

$10.95 per book, plus shipping and handling.

E.g. For an order of 10 books, that will be $109.50. Where else will you find such a meaningful coaching-centered gift for under $11?

*Important note re bulk orders: All 3 or more copies will be shipped to a single address of your choice. We apologize, we cannot offer the bulk discount for multiple addresses. If you wish us to ship your books to more than one address, please use the link for single copies and specify the address on the order page.

For bulk orders greater than 30, or questions regarding foreign rights, white label versions under your brand, corporate discounts, review copies or other inquiries concerning Lable and this book, please allow us to help you more personally.  Email or call at support@mythoughtpartners.com or 1-888-988-7465.  

About Lable Braun:

Emulating his hero Socrates who made his living as a stone mason, Lable Braun lives one foot each in the world of ideas and the world of work. With a degree in Psychology and Classical Literature, he is also a technologist and a corporate executive. A student of philosophy, mysticism, and science for decades, Lable finally admits he may have something worth saying and has become in demand as a particularly affecting speaker. This is his first book.

Lable resides in East Windsor, NJ and Hendersonville, North Carolina with his wife, Virginia.

Help Us Support this New Author

As you might imagine, it means a great deal to us to support groundbreaking ideas and concepts such as those in Lable’s first book, and we’re preparing to launch a new company that will do more of just that.  Specifically for Lable, I’d profoundly love your assistance in this endeavor.  Click here to tell friends about the book, here to sign up for our affiliate program (it’s a small book so the $ is small too, but still we’d love to send it to you) or, twitter, comment and link back using the tools below.  Thanks!  More to come about the new company soon…

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