“One of the easiest ways to grow your income is to sell more to your current customer base”

The phrase above is so true and I think you referred “Cross Selling”.

Thanks,
Eric

such a visionary!

I read the following and my ears perked up:

“In fact, a quick question by email generally produces much better responses than a formal survey. Bear in mind Andrea’s teaching point – that people answer survey’s using their logic, whereas they buy with their emotion. So if you want to ask a question and generate the best responses, do it without triggering logic by emailing instead of surveying.”

(Dusting off my market research hat *koff* *koff*)

Actually, surveys done Effectively can evoke emotion (I’ve done a lot of segmentation and brand health surveys to test what emotions, “personalities,” are evoked by one brand or another … and they actually worked, showing interesting relationships)

The question of whether or not to use a survey depends more on factors other than logic vs. emotion … like convenience and desired number of respondents … want answers from just a few – an email works just fine. 5000? uhm, a survey form lends itself to easier compilation of info.

I do wholeheartedly agree with you that purchasing is heavily influenced by emotion. In fact, I just read a cool research article showing that people in sad moods spend more … which inspires me now to get myself out of stores and off amazon on a blue day

thanks for offering the opportunity to chime in!

I look forward to learning more and more from visiting here and getting better aquainted with your offerings.

To your Mighty March day!