http://www.andreajlee.com/blog/archives/2007/08/14/niche-marketing-on-and-off-the-internet-the-sandwich-generation/ Creating What Matters for Conscious Business Owners Wed, 13 Jul 2011 19:12:36 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.andreajlee.com/blog/archives/2007/08/14/niche-marketing-on-and-off-the-internet-the-sandwich-generation/comment-page-1/#comment-2025 micro niche finder Wed, 03 Nov 2010 16:26:03 +0000 http://www.andreajlee.com/blog/?p=495#comment-2025 There will come a time that many of us will use the sandwich generation as niche market. And by then I'm sure that generation will be notice and will have their voice be heard. There will come a time that many of us will use the sandwich generation as niche market. And by then I’m sure that generation will be notice and will have their voice be heard.

]]> http://www.andreajlee.com/blog/archives/2007/08/14/niche-marketing-on-and-off-the-internet-the-sandwich-generation/comment-page-1/#comment-1969 cory wilson Mon, 25 Oct 2010 11:53:33 +0000 http://www.andreajlee.com/blog/?p=495#comment-1969 I believe so that the Sandwich Generation will gradually develop a collective voice. Their will come too. I believe so that the Sandwich Generation will gradually develop a collective voice. Their will come too.

]]> http://www.andreajlee.com/blog/archives/2007/08/14/niche-marketing-on-and-off-the-internet-the-sandwich-generation/comment-page-1/#comment-1099 Niche News | Profitable Niches Sun, 16 Aug 2009 02:59:52 +0000 http://www.andreajlee.com/blog/?p=495#comment-1099 [...] Niche Marketing On and Off the Internet | The Sandwich Generation … – Never let it be said that all niche markets are chock full of competition. Or that “there are tons of other coaches already servicing that group, I couldn’t possibly…” (Insert sigh.) Why not? One reason: because just as human evolution … [...] [...] Niche Marketing On and Off the Internet | The Sandwich Generation … – Never let it be said that all niche markets are chock full of competition. Or that “there are tons of other coaches already servicing that group, I couldn’t possibly…” (Insert sigh.) Why not? One reason: because just as human evolution … [...]

]]> http://www.andreajlee.com/blog/archives/2007/08/14/niche-marketing-on-and-off-the-internet-the-sandwich-generation/comment-page-1/#comment-644 Cindy Streekstra RN,MA Mon, 10 Sep 2007 18:44:22 +0000 http://www.andreajlee.com/blog/?p=495#comment-644 My business partner, Carol McGowan RNC, and I have worked as nurses in the field of aging for over 30 years. Because of the needs we observed through our work, we developed a business focusing on caregivers, The Caregiver Cottage. Our focus is coaching caregivers and providing information to the baby boomers (sandwich gereration) who are caring for aging parents. We have witnessed time after time that decisions regarding elder care happen when there is a crisis. We are promoting planning for elder care to facilitate choices. Caregiving can be isolating and the activities of life for the sandwich generation is such that the adult child slowly moves into caregiving or due to a crisis is thrust into caregiving. This is a difficult group to reach and the needs for guidance through the caregiving process is great. My business partner, Carol McGowan RNC, and I have worked as nurses in the field of aging for over 30 years. Because of the needs we observed through our work, we developed a business focusing on caregivers, The Caregiver Cottage. Our focus is coaching caregivers and providing information to the baby boomers (sandwich gereration) who are caring for aging parents. We have witnessed time after time that decisions regarding elder care happen when there is a crisis. We are promoting planning for elder care to facilitate choices. Caregiving can be isolating and the activities of life for the sandwich generation is such that the adult child slowly moves into caregiving or due to a crisis is thrust into caregiving. This is a difficult group to reach and the needs for guidance through the caregiving process is great.

]]> http://www.andreajlee.com/blog/archives/2007/08/14/niche-marketing-on-and-off-the-internet-the-sandwich-generation/comment-page-1/#comment-643 Phyllis Goldberg, Ph.D. Tue, 28 Aug 2007 01:51:24 +0000 http://www.andreajlee.com/blog/?p=495#comment-643 I think you're right about the Sandwich Generation not being a cohesive group - although there are a number of bloggers who focus on the challenges of caring for aging parents and growing children. But I believe that, just as the Baby Boomers are coming in to their own about aging, the Sandwich Generation will gradually develop a collective voice. I think you’re right about the Sandwich Generation not being a cohesive group – although there are a number of bloggers who focus on the challenges of caring for aging parents and growing children. But I believe that, just as the Baby Boomers are coming in to their own about aging, the Sandwich Generation will gradually develop a collective voice.

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