Andy Wibbels: Shut Up Some More!
If businesses had a brand ‘scent,’ what would yours be? Lemony fresh or not so much?
This ‘smell-of-your-business’ question was posed in the book ‘Lovemarks,’ and made me laugh. I mean, what would IBM smell like? And Microsoft, or Martha Stewart Inc, when all the news broke out?
Then again, Starbucks and Krispy Kreme have it nailed, don’t they…
When it comes to brands, I’m jealous of Andy Wibbels’. He’s created one where he gets to say things like ‘Shut up’ and ‘Badass’ to his customers. Not to mention cool buttons that say ‘Gimme’ instead of ‘Subscribe now’ and ‘Magic’ instead of ‘Buy.’ The thing is, it’s authentic, so it works.
I know many of you already know Andy, but for those of you who don’t he’s the author of BlogWild! (Everything simple about blogs that you need to get going already…)
What I’m hoping to do is enlist your help to convince him…I think he should start a whole line of offerings called ‘Shut Up and…X’ as an extension of his “Shut Up and Write!” offering on October 17 (Free.)
Here’s the comment I posted at his site:
Hey Andy, where is the rest of the ‘Shut Up And…’ series?
Shut Up and Read Those Damn Books Already
Shut Up and Clean Your House
Shut Up and Back Up
Shut Up and Finish Something, Anything
Shut Up and Go to the Gym
Shut Up and (insert fashionably malingering to-do)
ShutUpandX.com, baby, gotta love it as an extension of your brand.
Shut Up and Pour that “Chicken Soup” down the drain. LOL.
—–end comment—-
What do you think? Would a series of this title be attractive to you? Why/why not?
How can you be more ‘real’ in your brand, or not?
Or, if you’re like so many others and have writing you should be doing, you can simply Shut Up and join him for his second Writing Integrity Day of the year. We already have 2 people who’ve completed their book draft in just 45 days under his sharp-eyed guidance….but that was a whole other badass program. LOL.
To join in the free writing fun, just go here for the magic details.
