Advertising – A small lesson in it from Novelist Michael Connelly | I’m reading ‘The Lincoln Lawyer’
If you’re a fan of Harry Bosch novels, Michael Connelly will need no introduction. He’s a multiple #1 New York Times Bestseller and currently has several paperbacks in the ‘Summer Reading’ section of a bookstore near you. ‘The Lincoln Lawyer is one of them — “Perfect Beach Fodder” and all that.
So what does “The Lincoln Lawyer” have to do with advertising? To wit, from page 3 (I just cracked the spine a few minutes ago):
“He calls his business Liberty Bail Bonds. His phone number, in red neon on the roof of his establishment, can be seen from the high-power wing on the third floor of the jail. His number is scratched into the paint on the wall next to every pay phone on every othe ward in the jail.”
Talk about stepping into a river of demand for your services, meeting your clients where they’re at, and advertising where it really counts eh? 
I mean, I do know it’s fiction, but still…
Isn’t it amazing where the ideas are?
As a dedicated Connelly fan I read the book during my recovery from surgery recently and I remember being struck bu the advertsing phenomeon even in my post-anaesthetic haze!