Simpleminded Laziness Can Pay Off Big
Here’s a quick tune-up for any business that wants a reality check on how to grow. It’s proven beyond doubt to work, and you already have everything in place to implement.
Ready?
Ask: “What’s something that’s going fantastically well right now, in your business?” Or, a variation: “What *win* are you celebrating in your business, this week?”
Is it…the fact that a new client was referred to you?
A new yellow page advertisement is bringing in a steady stream of prospects?
The fact that whenever you speak, you attract at least 3-4 new clients?
Whatever it is, my invitation to you right now has two parts:
(1) Celebrate…hold the energy of this win.
(2) Step back and ask “How can I do more of this same thing without a lot of effort?”
A lot of entrepreneurs are – statistically speaking – quite bright. And funny thing, because of this, they can tend to create complicated problems out of their everyday situations, issues and tasks…just to stimulate their brains.
They aren’t aware that they’re creating mischief for themselves when there’s a clear and easy alternative path to getting the results they really want. In ‘coaching-speak,’ they’re ‘in your own way’.
If you think you fit in this category, one of the biggest favors you can do for yourself is commit to a full year of learning to be simple-minded and lazy. In fact, this is one of Tina’s favorite expressions, in the middle of a meeting with me: “Well Andrea, my simple mind thinks there’s an easier way.”
Which is of course a godsend, every time.
So how can you cultivate a simple mind? There are many ways. Sometimes it takes time to undo years of ingrained habit – a person can get very proficient at making a mensa-like labyrinth out of everything.
Have you heard the story about the overdesigned pen? It’s the one that NASA tried to invent so astronauts could write by hand in outer space. I’m not certain if this is myth or not, but apparently lots of money was spent on this puzzle – how to make a pen write in space.
To the point – on the flip side of the coin, I understand the Russians just used a pencil.
Go figure, right? I think this is the part where I resist saying something about ‘it ain’t rocket science’… 
Get started on the ‘simpleminded laziness’ regime by asking the above question…namely, ‘What’s going great?’ And then set yourself a plan to do it more, lots more.
Got a referral? No need to spend money testing 10 marketing strategies. Systemetize a way to consistently get (ask for) more referrals.
Did you just do another speaking gig that led to clients? No need to struggle with cash flow, then. You know what to do, and it’s proven, by you, to work. So go get some more speaking gigs.
It’s time for a reality check. Because I think you’ll agree – you already have everything you need to do more of what you’re already doing…
So even if it’s not the most stimulating thing for you to do…do it. Simpleminded laziness can pay off big.
