Classy ‘Un-hype’
I wanted to draw your attention to an online marketing campaign that’s happening today for a new book. You may already have heard about it so I’ll shine just a touch of added light on something here.
This is a book launch you may very well want to model for yourself in future – for your next ‘new’ thing. There are lots of reasons – it demonstrates breakthrough collaboration, for one – but the main reason is that it’s a fabulous example of classy, un-hyped marketing with a focus on real value.
As you participate in the process, ask ‘how many people are *WINNING* as a result of the *way in which* this book is being launched?’ and then spend some time planning how you can infuse your own business with this kind of mindset. Be prepared to loosen up and be creative.
Here is the link to the page for the launch of Michael Port’s new hardcover book, ‘Book Yourself Solid’ in itself, a book that’s solid, about how to grow your business through loving techniques (both practical and spiritual.)
http://www.bookyourselfsolid.com/win-prizes.html
