Why Do You Do What You Do? And Why Don’t You Do Things You Want To Do?
Whether we are coaches, business owners, clients or customers, we are driven by things that mostly go overlooked. As we go about our daily work inspiring, impacting and generally doing good…I know you’re as interested as I am in the roots of ‘why’ things go as they do.
So as you take a look at this document, I invite you to do several things. First, print a copy to have at your fingertips, here:
http://www.msoci.com/whywedowhatwedo.pdf
Then…
(1) Think about one thing that you’re stuck on, at this moment, and read the list asking ‘which item(s) on this list might be why I’m stuck?’ If you hit on an answer that rings true, try going a step further: ‘Knowing this may be the ‘why’ that’s keeping me in this spot, what can I choose to do about it?
(2) Think about one of your clients or customers. Or picture in your mind a group of your clients – maybe it’s your whole market, be it accountants, career changers or work at home moms. Ask “Which item(s) on this list colors this person (or this group?)
Then ask “How does this help me serve them?”
Which points on this list hit you as ‘most true’ for you right now?
