What’s Next: Five Book Concepts
I’ve outlined and begun the rough notes phase of quite a few books in the last year. I’ve whittled things down to five main concepts and will be deciding which to start very soon.
Got a preference for which to tackle first? Post a comment below.
Note: These are very very rough notes and may not always be 100% clear.
(1) Passive Income Book (Generic Book on Multiple Streams – not targetted to Coaches or any specific niche.)
Main reasons for writing this book:
- We are collecting more and more success stories that would be fun to highlight in this book.
- We are doing more and more work with non-coach clients who are asking for this book.
- We have consulting clients who want us to write the book, so they can sell it to their markets under a co-brand, affiliate arrangement or just because they like the way we put things.
- We would visibly and quickly expand our platform more ‘officially’ beyond the coaching realm. (Our work includes more than coaches as clients but we’re most ‘known’ by our book for coaches…this changes that.)
- By doing the above (expand platform) we would accelerate our plan to bring many more small business clients into the coaching field…and allow us to bring more small business clients to our growing team of multiple streams coaches.
- Writing the book would fill in the ‘ice cream cone’ layer in our product funnel for small businesses. Currently we ‘only’ have coaching, consulting and a few random info products, nothing ‘central’ or ‘core’ that is the ‘door opener’ product for this product funnel.
- It wouldn’t be hard to write.
(2) A ‘Mindgasm’ Book
This is a book that started out as a simple idea: a group of analogies I frequently use, which I’d like to put in one place. It’s an indulgent project in that I love the vision for it.
It’s one that will evolve, however my current thinking on it is that it’s a creativity tool that will help any small business owner harness and generate more productive, profitable and enjoyable mindgasms.
Two simple good reasons for this book: Totally fun, and a broad-based business book that crosses many of the niche markets we are focussing on: virtual assistants, network marketing, retail sales, coaching, therapists, consultants, speakers.
(3) Coaching Success book.
I’d like to keep this one under wraps a bit, but suffice to say this book would consist of two books in one. One part is real success stories about clients. The antidote to the ‘successful coaches’ book..it’s ‘client success’ focussed.
This makes it an ideal ‘why hire a coach’ flagship publication. So the book becomes a selling tool for coaches. It could come with a pink spoon ecourse ready to be cobranded by coaches who need a pink spoon.
The second part of this is about something I’ve been writing which is ‘how to talk about success’ for coaches. In collaboration with key PR contacts, I’d like a ‘companion’ section in this book to be about what kinds of stories the media want to hear, if any (assuming yes) to get a ‘coaching angle’ featured more often.
(4) Coaching DAy Jobs book concept…
A ‘how to’ book for coaches who have heard ‘don’t quit your day job’ from their training programs but…don’t know how.
To include example success of individuals who transitioned smoothly from day job to thriving coaching biz, as well as those who finally never became the quintessential ‘coaching biz owner’ and stayed in their day jobs but amped up their coaching approach.
Juicy stories are in my email in box that i’d like to get out, and I’m sure more that I don’t know of. What kinds of jobs are best to try and get/keep. How, when, where to coach from a day job – and tools to support this. Etc.
see www.CoachingDayJobs.com for some more detail on this
(5) Coaching Paycheck concept book…
This would be about What’s ‘next’ for successful six to seven figure coaches. How to build a coaching business that includes coaches other than yourself.
How to hire, train, design, market, for your coaching business when it’s not just you. Managing a coaching business. Cash flow. Workflow. Communication.
And…how to work well as an associate coach.
This is probably the least fleshed out for now but there is a lot of material being generated from some of our six to seven figure coaching clients who we’re consulting to… if every six figure coach saw the oppty to go to the proverbial next level by successfully hiring five associate coaches…wow.
And I’m becoming more aware…there really are this many successful coaches who haven’t thought ‘what’s next’ or don’t know how to take this next step.
Fun from the point of view of bridging the gap between coaches that have way too much business to ever service fully and coaches that haven’t got an ounce of marketing in them and just want to coach.
Some more on this at www.CoachingPaychecks.com
