What happens when people really like your ‘thing’… AKA…Harnessing The Power of Word-of-Mouth Marketing
by admin
Today’s we’ll cover the topic of word-of-mouth marketing.
Although much has been written on the topic, we have recently had the pleasure of working with a group of 30 or so coaches who have been creating great results using some of these strategies.
So if you’re in a business that could benefit from additional clients; if you would like to sell more ebooks/CDs/teleclasses…or, if you would like to expand your reach with your important message…have a review of these simple and organic tactics that you can implement today.
Here are 3 ways to harness the power of word-or-mouth marketing:
(1) Simply add a sentence to the bottom of each issue of your ezine or any pink spoon.
Example:
We grow by recommendation, but only when you find our material of use! If you enjoyed this issue, we’d love it if you’d spread the word. Do so by forwarding this to a friend and inviting them to subscribe at the link (above/below).
You are welcome to use exactly this phraseology…and…try going the extra mile and embellish or simplify according to your personality.
Remember…transparency and trust-building are essential online so if you’re the cheeky type, feel good about cheekying it up. And so on, as suits you.
(2) Put a Tell-A-Friend (TAF) feature on your signup thank you page.
A formal Tell-A-Friend software can help you make it easy for people to tell a friend. It’s human nature for us to want to fill out a form when one is put in front of us, and TAF Software makes it easy to do so.
We recommend Tell-a-Friend Pro (TAFPRO) which is supported by the very proactive and congenial Paul Galloway. Unlike many other tools, this is a one-time only, quite reasonable fee to invest. Check it out here.
The process is fairly simple – and you can even request help installing the technology for a small additional price.
See an example of this technology in action at the bottom of our ‘thank you’ page for book sales:
http://www.msoci.com/book/gracias.html
Comments: The only drawback to TAFPRO? It doesn’t work with websites that are hosted on GoDaddy.com hosting packages.
Alternate for GoDaddy.com users:
We have recommended, although we haven’t yet gone through the process ourselves, Will Master Craig’s CGI script.
If you don’t already have technical support of your own, Will Master will install this software for you – additional installation fees here:
http://willmaster.com/master/installation.shtml
Coaches in the List-Building WorkGroup get special points for implementing this long-term strategy…it takes a little time to get in place, and it’s worth it.
(3) Having installed a Tell-A-Friend module, use it to implement a contest and prizes.
Once you’ve established a Tell-A-Friend module, take it to the next ‘level’ and use the ‘contest-management’ feature in the software.
This allows you to create a webpage that offers extra incentive for referring the most friends, and makes it easy for you to track who wins your prizes.
Here’s a great example:
http://www.makemoneyinmlm.com/contest.htm
Thank you to one of our favorite clients Jillian Middleton for permission to share this with you.
You’ll want to tailor this page to your own needs and brand of course, but the nuts and bolts are there.
The Final Word…
Whether you use a ‘baby’ tell-a-friend principle such as number (1) above, or go all the way and install a software that supports your long term database building efforts using number (2) and (3)…
…harnessing the power of word-of-mouth marketing doesn’t have to be something complex or mysterious.
What can you do today to tap into this natural flowing river of demand for you and your services?
