Faces of Multiple Streams: The Manolo’s Shoe Blog and…
by admin
the Bold, Outrageous and Provocative (BOP) Stance he’s taking in his niche
For those of you who’ve been reading this blog awhile, you know one of my favorite questions is
“What is the boldest, most outrageous, most provocative statement or position you can take, in and for your target market?”
Today’s ‘Faces of Multiple Streams’ is one person’s highly creative and out-of-the-box answer to this question. A Pink Spoon Blog focused on shoes, celebrity and fashion, written by a fictional character called the Manolo.
Now, like many things, it’s not really what the Manolo says, it’s HOW he says it. As you peruse the site for success clues, I invite you to consider:
Here is the Shoe Blog link link so you can physically experience what I’m talking about.
It may surprise some of you to note that this blog, even though there is no charge to read and enjoy it, brings in 6 figures for the business through various sources of income.
It fits nicely in the ‘Pink Spoon’ level of a Multiple Streams Funnel Blueprint.
But what’s most important, in my opinion, is how clearly ShoeBlogs.com has been designed to ‘meet clients where they are at,’ give them what they want, and along the way, earn the right to give them some of what the Manolo thinks they need, such as help for women with big feet, and so on. 
You’ll know when you’ve hit on something that matters to your niche market when it’s reflected in every comment (and there are many) posted to your site, like the Manolo’s.
Visit http://www.shoeblogs.com/ to see more.
P.S. Close readers will doubtless note how interesting it is that such a successful blog is authored by a person whose real identity is a secret…
