Sample Mission & Vision Statement: Multiple Streams of Coaching Income

Although our business strategies are always evolving, we get up every morning because of what is in this document. The team pulls together because our values are aligned.

Critique, wordsmithing or just commentary are welcome.

Mission
What we focus on

Our primary mission is to put money in the pockets of 10,000 coaches by 2008; doing so meaningfully and sustainably for our clients and ourselves.

Our secondary mission is to introduce and integrate a loving coaching approach to all facets of life and business.

What is Multiple Streams of Coaching Income?
What we provide

Training for coaches who desire to learn how to create multiple streams of coaching income.
Strategic coaching and hands-on implementation of passive income business models for 5, 6 and 7 figure coaches in niche markets.
Systems, tools and information to help business owners use the internet to make money.

What is Coaching?
In our view…

Coaching is an expansive, expressive and questioning approach towards thinking, living and communicating which with practice, improves everything in life and business.
The foundational goal of developing a coaching approach, and the goal of our business, is to create wealth and consciousness.
With increasing wealth and consciousness, the world is a better place.
An open approach to what coaching is, and its role in the world, is freeing, joyful and creates more opportunity.

Vision
What we see as possible

More than enough money with meaning for every coach, in a sustainable manner.
A coaching approach is seen as natural and essential to everyone.
A world where business models, definitions and paradigms are flexible and serve people and enhance their greatest selves.
Coaches and others who inspire for a living have instant access to the team skill development information they need when and where they need it around the clock.

Purpose
Why we do what we do

We view this work as our calling and feel a great sense of urgency about answering this call.
By using the internet as a tool to create success for coaches and others who inspire for a living, we leverage our efforts and make an impact far greater than anything we could do as individuals.
When we make the bigger picture mindset shifts necessary to embrace a coaching approach (for ourselves and our clients), we feel connected to spirit.
It’s fun and allows us to grow as people just as we help others to be their best.

Measures of Success
How we measure our success

Our clients speak in glowing terms about our work
Our team speaks in glowing terms about being on our team. Our families speak in glowing terms about our work on the team.
Successful small businesses are continually launched and grow as a result of their association with us.
We actively attract new business through word of mouth by people whose values we align with.
We deliver fresh ways of looking at traditional concepts regularly through written and spoken content.
We test, systemetize and replicate our business processes which allows us to continue to be creative and pursue new things.
We add value to everything we do, remove friction in businesses and relationships wherever possible and we laugh every day.
The team and the business are financially free and work because we want to, not because we have to.

Values-In-Action
What matters most to us, as an organization

Results: Our work generates measurable results for our clients.
Evolution: With every transaction or communication with us, people grow and develop their capacity for success and happiness.
Passion: We put people first, and create business success around the essential passions that wag the tail of each individual.
Value: We deliver extreme value in everything we do.
Design: Our work is delivered with a combination of high tech and high touch that makes it engaging and user-friendly.
Communication: Enough said.
Love and Respect

Prevalent Themes
How our clients experience us

As a place where they become inspired.
As a place where they accelerate their personal development.
As a place where they can access what’s new in the world of creating success as a coach.
As a place where they add to their skill sets.
As a virtual, cost effective training solution, available on demand, 24/7/365.

Business
What business are we in?

Primarily, Multiple Streams of Coaching Income is in the online business management and virtual training business.

Secondarily, we are in these businesses: