Star Wars: Revelations | An example of ‘delirious fandom’
As business owners, we talk and think long and often about how to inspire outragoeous loyalty from our clients.
Well, okay, the ones of us who care about doing meaningful work do. (If anyone reading this is here only and all about the ‘money’ side of the equation, now’s the time to move onto another post, or probably a whole other blog actually…)
As usual, the secret/magic bullet to creating something worth raving about is…that there is no secret. No magic.
It takes creativity and authenticity, and a full-hearted committed to your vision. Of course, it takes having a vision in the first place.
What is your vision?
If you don’t have one, consider getting one.
Because whether we’re talking about Multiple Streams of Coaching Income or not…people who inspire for a living, coaches like you and I, find it mandatory (built into our DNA even) to make meaning with our money.
So much so that it takes a lot of talking about the money side of things to get many of us to even think that way. There are many ways to have both, and they all start with having a vision.
George Lucas’ vision for Star Wars was an unerringly powerful one without a doubt.
And as an example of what Technology Review Magazine (MIT’s Magazine of Innovation) calls ‘delirious fandom,’ I present…
Star Wars: Revelations, a Star Wars film NOT made by George Lucas, available for free online, and downloaded a cool 3 million times by viewers in two months.
Panic Struck Productions is the ‘face’ of the heroes behind this work.
Every ounce of this rogue film was volunteered. Have a look at how deep and wide the support and indeed…love…this project represents.
And then, if you’re like me, you’ll ask…what engendered this? And start taking notes.
In other words: What would it take for your coaching business to inspire delirious fandom?
